Creating Content That Connects: Using Engagement to Increase Sales with Kenya Moses

Sunday, April 21, 11 am - 1 pm

Creating Content That Connects: Using Engagement to Increase Sales with Kenya Moses
Age Adult
Event Type Workshop
Department Music Business
Day Sun
Instructor Kenya Moses
Status inperson event

Dive into the art of crafting content that resonates with your audience, fostering a meaningful connection that transcends the digital world.

In this session, we’ll cover key music-centered marketing strategies, including:

  • Crafting Authentic Stories: Learn to tell your brand story in a way that captivates and engages your audience.
  • Social Media Mastery: Harness the power of social platforms to create a buzz around your music and brand.
  • Video Content Essentials: Explore the impact of video content and discover how to create visually stunning and shareable videos.
  • Email Marketing Techniques: Delve into effective email campaigns to nurture your fan base and drive sales.

About Kenya Moses

Kenya Moses is an entrepreneur, vocalist, arts administrator, speaker, and marketing strategist. She is the founder & CEO of ConsciousMark, a marketing and pr firm dedicated to supporting musicians, artists, and non-profit arts organizations. Additionally, Kenya holds a Master’s in Business Administration, is a mother of two, a retired professional dancer, and currently holds a Governor seat on the San Francisco Chapter of The Recording Academy.