Life Skills for Independent Musicians

Sun. 7:30–9 pm 5/5 – 5/26 (4 weeks)

Life Skills for Independent Musicians
Age Adult
Event Type Class
Department Music Business
Day Sun
Instructor Lisa Mezzacappa
Status online event

A 4-week, super-practical, hands-on online crash course covering the administrative aspects of running your musical life.

Topics include:

• Communicating about your music: writing bios, band blurbs, concert descriptions
• Fundraising: grantwriting, budgeting, and project management
• Promotion and publicity: writing press releases, pitching the media, assembling an Electronic Press Kit (EPK)
• Plus more topics (releasing records, booking shows, publishing, artist residencies, touring, etc.) based on student interest.

Instructor: Lisa Mezzacappa

In a storied career as an academic, journalist, arts administrator and independent musician, Lisa Mezzacappa has been communicating about the arts, in different formats, for nearly 20 years. She was a critic and arts reporter for
a daily newspaper in New York before pursuing a degree in ethnomusicology at UC Berkeley. She subsequently worked at New Langton Arts and Stanford Lively Arts, and has been a freelance copywriter, publicist, grant-writer and marketing consultant for Cal Performances, the Mondavi Center, Oakland Ballet, Kronos Quartet and InterMusic SF. As a composer and ensemble leader, she has been awarded grants from the MAP Fund, the Foundation for Contemporary Arts, the Aaron Copland Fund, InterMusic SF, the Zellerbach Family Foundation, the Wattis Foundation, American Composers Forum and the City of Oakland.